• We chose the owl because it’s the most ‘oolta-seedha’ bird in the natural world
— often misunderstood, yet incredibly wise, mysterious, and active when the
world sleeps.
• Owls can rotate their heads up to 270 degrees — talk about seeing the world
differently!
• Their unblinking stare and nocturnal life symbolize a unique perception of reality
— just like our brand, which thrives on offbeat design thinking.
• In Indian mythology, owls are seen as symbols of luck and eccentric wisdom —
both values we play with in our prints.

• The eyes form the double ‘O’ of Oolta. We’ve animated them to blink slowly — a
bold move in a digital-first brand identity.
• Owls are known for their unblinking, piercing stare — often seen as intimidating.
• By making them blink, we break the stereotype: we’re saying “Hey, it’s okay to
blink. It’s okay to be human. It’s okay to be Oolta.”
• It adds life to the logo, invites the viewer in, and turns the stare from a challenge
into a connection.
• It’s a reminder: you don’t have to fit in, to be seen.

• A pop of orange-red in the shape of a beak adds vibrancy and attention — it
breaks the monochrome, just like our designs break norms. This tiny detail brings
visual contrast while forming the nose bridge of the owl face — making the
viewer pause and look twice.

• We flipped the letter ‘E’ and added a Hindi character ‘धा’ at the end. Why?
Because we celebrate the blend of cultures, languages, and contradictions.
• This Hindi-English mashup reflects our design philosophy: Desi + Global,
Traditional + Bold, Sacred + Whacky.